Consumers are, well, consumed – thinking that a little number up in the Google Toolbar is the end-all and be-all of a website’s success.
Few SEO’s regard it as anything but a “foolbar” of sorts. I get all kinds of silly rants like “but it’s a pr3, why is that pr2 doing so well” while they still, in the same breath tell me they want their “PageRank” increased. If you know how this works, why are you asking for help? As a great SEO named Lenny once said, “a little knowledge is a dangerous thing”.
STOP IT! What matters are the SERPS, not the PR. I manage some pr3 sites that absolutely dominate their industry. I also have some 5′s and 6′s that really don’t deserve it. I also have many pr1′s, 2′s and 3′s that make tons of money.
Sure, a site that’s been around a decade and still not even indexed is a problem, but that’s so under the scope of what we do.
Instead of just telling everyone to stop chasing the green-bar dream of yesteryear just READ. If you don’t like me, my writing, then go somewhere nice with some friendlier writing and get the same results.
Check out Ask Kalena and maybe then you’ll take it to heart. The only thing I really disagree with her about is the way to spell “website”. (She explains it’s ‘Web Site’ and is right, I’m stubborn)
Buy her some coffee too while you read her stuff. (I did)
I agree with you, plenty of people out there who spend all their time worried about that stupid green bar.
Have you ever thought about righting a blog about SEO and the Real Estate industry?
Morgon’s got that niche and I defer most real estate people to his site. (one is seriously thinking of hiring them) I’ve got a few pseudo-clients that in real estate, and I’m trying to get them to blog. I do write some custom themes for realtors but many of them just refuse to post, ever!
Real estate is different with SEO I’ve learned. What worked last year is NOT the way to go about things today. The marriage of your blogging and your “normal” site is a good thing. I’ve got no problem blogging with real estate pros, but have no intention with competing with the greats in that industry – spend my time on my own niche stuff.
You’re doing well blogging, I can see you’ve been trained too:) Keep up your good work.
Thanks for your comments! I refuse to use no-follow, tell your buddies:)
Knox